![]() ![]() ![]() Dating app SayHi Chat expanded into 13 additional languages using the App Translation Service. When they combined app translation with local marketing campaigns, they found that 80% of their installs came from non-English-language users. Here are several examples from developers who participated in the App Translation Service pilot program: the developers of Zombie Ragdoll used this tool to launch their new game simultaneously in 20 languages in August 2013. We were happy to see that many developers expressed interest in the App Translation Service pilot program, and it has been well received by those who have participated so far, with many repeat customers. This is part of a toolbox of localization features you can (and should!) take advantage of as you distribute your app around the world through Google Play. To help developers reach users in other languages, we launched the App Translation Service, which allows developers to purchase professional app translations through the Google Play Developer Console. Each newly activated Android device is an opportunity for you as a developer to gain a new user, but frequently, that user speaks a different language from you. Every day, more than 1.5 million new Android phones and tablets around the world are turned on for the first time. Today we are happy to announce that the App Translation Service, previewed in May at Google I/O, is now available to all developers. ![]()
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